Kenneth Yu
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“Kenneth Yu has succeeded in classic direct marketing and the new media. A rare bird nowadays, when too many people suffer by being specialists without knowing the big picture. Impressive.”
~ Drayton Bird, CIM’s Top 50 Most Influential Marketer and Founder of Ogilvy Direct
Kenneth Yu is the World Marketing Congress 50 Most
Influential Global Digital Marketing Leaders 2016, the World Brand Congress Most Influential Digital Media Leader 2016, Chairperson of the Monash External Stakeholders’ Commitee and serial entrepreneur.
He’s the founder and CEO of SpurPress , a full-service end-to-end regional boutique digital marketing agency and consultancy headquartered in Singapore. Regarded as the Sherlock Holmes of Marketing, SpurPress has solved the marketing mysteries of more than 352 clients from over a dozen countries, including McDonald’s, Fujitsu, Maxis, DiGi, OCBC, the Star and other giants. Their achievements include getting 7017% ROI for their telco client, 5134% ROI for their property client, and RM0.003 CPE for their FMCG client.
He’s also an international thought leader in the realm of digital – possessing 60,000 Twitter followers, featured on 1023 Twitter lists, and receiving 513 endorsements on LinkedIn. Kenneth’s mantra is “psychology, not technology”, a rally cry that displays his passion for combining old school persuasion with cutting edge technology. This unique approach has made him a popular speaker in in prestigious conferences like the Prime Minister’s Department’s Tech Talk 2015, iProperty Expo, Malaysia Media Congress, and BFM Breakaway, as well as numerous ones internationally.
Kenneth has been featured on Astro, 8TV, and the Star. His work has been featured in both local and international magazines like Malaysian Business, Marketing Magazine, ETC, PopMatters, the Flavorpill Network and Lost at E Minor.
In his previous life, Kenneth was the Copy Chief and Marketing Strategist for 6- time Worldblu’s Most Democratic Workplace Award winner Mindvalley, one of the world’s top online education company – doubling their revenues in under a year. He was also a copywriting top gun at Ogilvy and Mather, winning 12 advertising awards in a span of 3 years. His range of clients included MNCs like Heineken, Kimberly-Clarke, Mattel and Singer.
