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Digital and Social Media Landscape
Digital and Social Media Landscape

Vinay Kumar

17-Jul-2020

Digital and Social media presence is more relevant than ever before. It is very important for every organisation and brand to have a strategy to engage their target audience in the digital play. In this session you will learn how vast this space is and how you can grow your brand presence.

Giveaways

Takeaways

34 Takeaways

Vaishnavi Rai

Jul 17, 2020 | 06:42 am

What was the biggest takeaway for you?

When we hear the word content "Entertainment" is probably one of the words that come into our mind. Well, after today that myth is broken altogether. Content creation is not always about marketing, branding goes in hand by hand. The Digital Marketing Funnel gives a complete idea of how a person should move forward to conquer the digital space. On the basis of the current pandemic situation, AI is one of the major power tools which can shape the marketing space. The way how technology can easily make work durable for humans

How will you hold yourself accountable to ensure that you apply one or two things you learned?

To promote any product or service, it is very necessary to know all the pros and cons. SWOT Analysis is something which can give one a totally clear picture of the product and service. It can hold a person totally accountable. So one of my biggest learning is not to compromise on SWOT Analysis and try working on it for a better result.

What new actions would you take?

I understood the very importance of research before getting started with anything. I will focus majorly on researching before getting started right away. As Vinay Sir said one can be Jack of all platforms but has to be at least master of one. Tools are something which would be the prior focus. I will invest my time in learning about the tools so that I can use my creative ideas and deliver the best content.

rutuja agnihotri

Jul 17, 2020 | 06:39 am

What was the biggest takeaway for you?

Learning about AI generated content.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

By keeping in mind that the landscape of social media or digital marketing evolves and we have to be in sync with it.

What new actions would you take?

Keep the content informational as well as entertaining.

Joyita Choudhury

Jul 17, 2020 | 06:38 am

What was the biggest takeaway for you?

My biggest takeaway would be digital marketing nowadays have become very important to create the brand presence in the market. We just cannot rely on the traditional marketing methods. Social media do create impact on customer experience and the channel management.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

I will hold myself accountable by exploring what my goals are and implying whatever i learnt and keeping track of my accomplishments. Even I will take feedback from the subject expert to analyze and look for best possible solutions to perform better.

What new actions would you take?

Explore the new trends in the digital landscape

ANANTH MENON

Jul 17, 2020 | 06:37 am

What was the biggest takeaway for you?

Marketing in the unprecented times, the challenges and the oppurtunities.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

I understand the content creation and the marketing mix.

What new actions would you take?

Join LinkedIn.

Ashwini Jadhav

Jul 17, 2020 | 06:34 am

What was the biggest takeaway for you?

Creative Video content can be created within minutes and an Ad campaign should connect with its audience.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

I always had an interest in learning digital marketing and after the session, I am more into knowing and getting knowledge of new things.

What new actions would you take?

I will comprehend from the module and put that in action along with trying new creativity improving my skills.

Shreya

Jul 17, 2020 | 06:33 am

What was the biggest takeaway for you?

The seminar was very informative and interactive. Got to know how digital marketing is growing and will keep growing and how there is a lot of scope here on this medium than the traditional mode. We can utilise the various platforms, try to bring value to the customers through social media with our creative content, how marketing mix plays the biggest role when it come to efficient digital marketing.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

Sir mentioned during the seminar certain websites and even presented a demo of it. I will definitely be using that because in this field of constant hustle bustle it is very handy to make use of creative and innovate tools to enhance our content.

What new actions would you take?

From now on I will be using Lumen5, Im very inspired by the campaigns which sir mentioned so i will be reading more on social media marketing and more innovative advertising campaigns to know more.

KOMAL MAVI

Jul 17, 2020 | 06:32 am

What was the biggest takeaway for you?

Smart Marketing 101: invest in tech tools to market your products.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

Write everything down. This is one thing that I take to the extreme simply because I am a very visual person.

What new actions would you take?

Improve my creativity to use it in content creation.

SUNEET BHARTIA

Jul 17, 2020 | 06:31 am

What was the biggest takeaway for you?

Learning About How I Can Target The Audience Foremost And Learning About The Basic Yet Important Aspects Of Social Media.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

Learning about the use of AI to make interactive video and using it for future projects and secondly using basic knowledge for how we can create a campaign and brand a product which is new to the market.

What new actions would you take?

I will definitely make a video of an article to test down and include some creative aspects in the video

NEELANJANA ROY

Jul 17, 2020 | 06:31 am

What was the biggest takeaway for you?

THE KNOWLEDGE GAINED.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

DISPLAY OF CREATIVITY. DECISION OF PLATFORM PREFERENCE.

What new actions would you take?

WILL TAKE THE TIPS AND TRY TO CHANGE THEM INTO ACTIONS.

KOLEKAR SAKSHI SAMEER

Jul 17, 2020 | 06:29 am

What was the biggest takeaway for you?

How creativity can boost an ad campaign and role of AI in upcoming era.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

Try to upgrade myself with technologies and boost my creativity level .

What new actions would you take?

Definately check out new technologies in media and try them

Shikha Haridasan

Jul 17, 2020 | 06:29 am

What was the biggest takeaway for you?

Learning and able to know more on the topic of topic

How will you hold yourself accountable to ensure that you apply one or two things you learned?

I'll be definitely using the Marketing funnel and Marketing mix model, in order to make a progressive business. It will be decision what to apply in which field, as this would just be a theoretical model for the business, but it all depends on what our business aims to do and how it will influence our target audience and their taste

What new actions would you take?

I would practically want to apply these skills for the betterment

Larrisa Prem

Jul 17, 2020 | 06:28 am

What was the biggest takeaway for you?

Learnt that digital marketing is the next future and how useful and less time consuming for the users.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

Will put the knowledge into action to create a better experience for my audience.

What new actions would you take?

I would learn to use the marketing funnel so it helps me to my audience.

Manaswini Jois

Jul 17, 2020 | 06:28 am

What was the biggest takeaway for you?

A social media would not hold much value if it is not informative along with entertaining.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

I would apply the things learned for the start-up I'm partnering with.

What new actions would you take?

I would give more importance to content than marketing especially at the initial stage of business. Also, make more use of technology to capture a wide range audience.

ISHA DOSI

Jul 17, 2020 | 06:27 am

What was the biggest takeaway for you?

The session helped me understand digital marketing and how to do it the right way. For example, If you wish to sell cookies, you show the quality tea-time with your family. What's interesting is the fact they didn't force them to buy the product, rather, they connected it to something more intimate, feelings.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

From the many things that I gave learnt, soem of the few are. Being a content writer by profession, I would really look forward to creating content that touches the soul along with the mind and heart. I would also ensure learning from LinkedInLearning every week for awareness and knowledge about my stream. Also, definitely going to use Lumen5 to create content for my virtual startup CaptionBanana.

What new actions would you take?

I would change my approach and and create content according to as guided. I would be very much aware in understanding Digital Marketing in a greater narrative.

AAKANCHA KUMARI

Jul 17, 2020 | 06:26 am

What was the biggest takeaway for you?

DIGITAL WORLD IS GOING TO GROW RAPIDLY

How will you hold yourself accountable to ensure that you apply one or two things you learned?

I'M SURELY GOING TO USE LUMEN 5. IT'S AMAZING

What new actions would you take?

GOING TO BE MORE ACTIVE ON LINKEDIN

arnab mukherjee

Jul 17, 2020 | 06:26 am

What was the biggest takeaway for you?

Getting to know about the segregation of the marketing Funnel.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

Well, i have been consulting a studio which is a start up so it is a good platform to apply all that i have learnt and hence comes the accountability.

What new actions would you take?

Well, i will be looking at the campaigns that already have been executed in the past and try to understand them and formulate some new campaigns that can be executed on a appropriate scale considering the size of the firm and target audience.

KUSHAL CHOWDHURY

Jul 17, 2020 | 06:26 am

What was the biggest takeaway for you?

concept about branding and marketinng

How will you hold yourself accountable to ensure that you apply one or two things you learned?

i am an designer myself... so vinay sir taught us that .. "no matter what tool you use, you have to creative " .. i can know a ton of software to get my thing done but firstly i have to creative in order to achive that

What new actions would you take?

i will try to be more flexible with the tools available with me ... not to be too stringent with my old school values of only using the mother software to get my designs done

YUGCHHAYA BAID

Jul 17, 2020 | 06:23 am

What was the biggest takeaway for you?

One should be JACK of all the digital platform but Master of one thing.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

A designer or creative person, one doesn't need to be depend on the technology he/she uses but how they apply their creativity.

What new actions would you take?

I would learn more tools to grow my knowledge and apply my creativity more effectively.

SUVENI SETHI

Jul 17, 2020 | 06:23 am

What was the biggest takeaway for you?

Recently Guneet Virdia, MUA touched 400K on her Instagram Handel for which she announced the biggest giveaway of the biggest makeup brand product. For me it was the biggest giveaway I've been through as I'm really interested in creative things and makeup plays a really big part in this field.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

I'll write everything down. This is one thing I take to the extreme simple thing as I'm a visual person but simultaneously I'm a very practical person for which I'll make micro-goals and then review my performance and then move further accordingly.

What new actions would you take?

As in today's session I learnt much more postive aspects about artificial intelligence, I'll use this in my further projects as I'll enhance my work both effectively and efficiently

Saranya Udayamohan

Jul 17, 2020 | 06:22 am

What was the biggest takeaway for you?

A much better and deeper understanding of what intricacies go into marketing using various tools.

How will you hold yourself accountable to ensure that you apply one or two things you learned?

Try to be more creative with the content i put up

What new actions would you take?

Be more aware of the content that I come across and how they