Marketing in Unprecedented Times: Challenges & Opportunities
10-Apr-2020
There is hardly anybody in the world who is unaffected by COVID-19. Among other changes, businesses are having to re-think their marketing strategies to effectively deal with this period of uncertainty as well as the post-COVID era.
Keeping this in mind, we decided to do bring in some help and guidance for the marketing fraternity and organized the virtual event with top industry experts on ‘Marketing in unprecedented times: Challenges and opportunities'.
Our expert panel included top names in the industry: Sunil Robert Vuppula | CMO | Digitate, A TCS Company; Archana Venkat | Director & Head of Marketing - Financial Advisory Services | Deloitte - India; Vishwas Mudagal | CEO - GoodWorks Cowork; Shreya Krishnan | Vice President - Marketing and Communications | Anviti Insurance Brokers Private Limited
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Takeaways
6 Takeaways
Anand Shukla
Apr 11, 2020 | 02:05 pm
0 Likes 0 Love 0 Smart What was the biggest takeaway from the event?
New marketing insights
What is one thing you will do differently based on what you learned from the talk?
Relook at all the present process and reinvent ourselves with new inputs
What new actions would you take as a result of today's workshop?
Redesign marketing strategy
Sabcons Pmc
Apr 11, 2020 | 05:26 am
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Fresh insights
What is one thing you will do differently based on what you learned from the talk?
Approach customers directly
What new actions would you take as a result of today's workshop?
Assuring customers we are there
Shreyas Gujaran
Apr 11, 2020 | 04:27 am
0 Likes 0 Love 0 Smart What was the biggest takeaway from the event?
Get innovative in your Marketing approach and stay in touch with your customers during this tough times.
What is one thing you will do differently based on what you learned from the talk?
Talk to my key customers and all stake holders.
What new actions would you take as a result of today's workshop?
Look into the options of digital marketing for the kind of products and services we deal with.
Prashanth
Apr 10, 2020 | 05:43 pm
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Nice insights from marketing experts
What is one thing you will do differently based on what you learned from the talk?
Build cash reserve
What new actions would you take as a result of today's workshop?
Build good relationship with my clients & prospects
Sreekesh S.V
Apr 10, 2020 | 03:11 pm
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Insights from Sunil
What is one thing you will do differently based on what you learned from the talk?
Was a good session
What new actions would you take as a result of today's workshop?
Great insights
Vinay Kumar
Apr 10, 2020 | 02:14 pm
0 Likes 0 Love 0 Smart What was the biggest takeaway from the event?
Marketers needs to be conscious during this crisis times. It is important to address the current situation and empathizing with the current customers. Also, you need to be imaginative and come up with new ways of communicating effectively.
What is one thing you will do differently based on what you learned from the talk?
Be ready and prepare for what next as market is going be back up and running? Are we prepared to be on top?
What new actions would you take as a result of today's workshop?
Empathy and concern for the situation. Also, adopt to the changing times.