-> Create Value, Capture Value, Deliver Value, -> Change Agent -> Tell, Sell, Involve

Keep reminding myself of these and implement it as much as possible

Slightly different frame for product reframes than services, very interesting

Think about different customers

Digital Flying wheel

Involve and collaborate more

Being the change agent..a mindset shift!

Reframe the questions

As a founder share your story early, Fully. Co create.

Share fully

Tell - Sell - Involve It's a simple concept that I often forget, great reminder and great conversation w/ folks on the call Technology(Data) will continue to lower switching costs, and sales will more and more important on the relationship/customer success vs closing deals; LTV vs # of Sales

Look for ways to influence change, I'm too much of a Karma guy and sometimes I just expect the universe to change things for me.

The flywheel idea was especially helpful. I appreciate the idea of data awareness more frequently along the way. So many takeaways!

I will "schedule" in more data checkpoints along the way. can't wait to read your book!

Be a change agent consistently

Involve with customers right from product scoping

Tell | Sell | Involve Change is inevitable but getting to 'change' happens when you 'involve'

Reframe and Involve

Involving makes more successful than telling and selling

Collaborate more

How Data can help gain Value and in the end gain clients / Customers

Be more aware of data and points so the add Value and Involve More to get the desired results than just telling and selling

Tell-> Sell-> Involve Framework to facilitate Change

Ask questions to involved stakeholders and co-create

I had more than one takeaway: (a) Whatever be our role, at the heart of it - we are all change agents (b) The Tell-Sell-Involve framework was fantastic - especially getting stakeholders involved early.

Ensure that every team member in each of my projects knows and believes that they too are a "change agent."

The definition of value changed considerably to me after his talk. The key metric must be to derive value and the frameworks can be designed around this metric. The transformation has to circle around value and that must be the motif of a company.

I would be including the customers in the earlier stage of the product journey. They will be our best beta-testers and know the problem much better than we do.