This talk at WebFest 2020, is about building highly converting websites. I break down the art and science behind a high converting websites, to an easy to implement formula for any brand to use. I talk about everything from planning, crafting copy, choosing images, engineering CTAs and even a/b testing for scalability.
Wedfest 2020 Slide Deck
Oct 29, 2020 | 02:26 pm
What was the biggest takeaway for you?
Focus on 1 CTA per page and there are on average, 6 pages per product.
What is the one thing you will do differently based on what you learned?
Minimise CTA's per page