My biggest take away would be the ability to better visualize a digital content strategy for a brand like NTPC. As the session broke down researched information into clear, crisp, proven techniques and tactics, it has stimulated my intellectual ability a communicator to execute a plan with clarity.

I will definitely approach influencer marketing with a different, more researched and long-term approach, not only based in face value of influencers, but rather facts that impact their authentic following and how suitable is their match with the brand.

I will definitely keep a constant tab on the brands suggested by sir with great digital strategies taking inspiration from them to remind myself to apply the new things I learnt.

I can still do a 2 hour webinar.

Prep better .

Get the project

The power of micro-influencers and how one should have a good mix of micro and macro influencers. A key takeaway for me is to always create a win-win situation with influencers to get the best result.

Focus more on short, vertical video-based content

More video content will mean better reach, better numbers. That's what I have been striving for. So, I'll use the numbers and analitics to motivate myself.

Role of digital platform and influencer was beautifully explained By you. Now we have to focus on micro Influencers

Instead of denying I have to openly face the negative news and try to mitigate its impact through social media.

I’ld work for improving the brand image of my company through digital platform and influencers

How to handle bad news effectively

Identifying micro influencers for amplifying the NTPC brand

Have taken a note of the things I have learnt and would refer the same from time to time to ensure that the learnings are applied appropriately.

To identify influencer for branding my Company. Although we are doing lots of activities in CSR area but are not getting reflected. So will try to change the strategy for making news.

Use Instagram more. Use Short videos Although we are using broadcast group , but for limited use. Will go for more specific purpose

Make it a part of my team goals

ROLE OF MICRO INFLUENCERS

CREAT 30/I MINUTE SHORT VIDEO CONTENT FOR THE DIGITAL MEDIUM

SURE . I WILL TRY TO PUT THE LEANINGS FROM THIS VERY ENLIGHTENING SESSION TO MY CORP. COMM. DAILY WORK PRACTICES.

Importance of Influencer.

selection of influencers

Fully accountable

The knowledge about use of Digital Plateforms

For example use of Facebook.... Visiting/Posting on Daily Basis

I will add this to my to do lists

Importance of influencer and Video Content.

Engaging local influencer for branding.

Use more video than content.

Power of vertical content creation

Choosing right influencers - based on their Passion - their fancy

More followers in Social Media, Better Social Media Footprint paving the way for better Brand Equity (first personal, then to Company)

Vertical Video and the insight on Micro Influencers

Put instagram stories more actively tagging NTPC, potrait screen videos targeted at specific events

Consistently engaging on social platforms wrt my company's activations

The faculty beautifully defined the importance of influencers in brand building that we will incorporate in our work

One on one interaction with influencers

will make working more effective with the learning of session

Learning more about digital platforms and its use

Be active in instagram which is a major influencer compared to other social media

Post regular updates and be interactive in such media

1)Vertical videos are in the vogue 2) Instagram is leading digital platform

Will work more on instagram platform

Its professional enriching the session so accountability does not arise . Its a learning experience

Content creative , focus on micro influencers

Creating content based on influencers interest and build the credibility of the brand

Make a digital content calenar